I assume that Dave Longaberger thinks of his basket-weaving company, the Longaberger Company, as more than just that. "When you purchase a Longaberger basket, you are sharing in the Longaberger story and family tradition," the website says.
"The Company's mission statement — 'To Stimulate A Better Quality Of Life' — reflects Longaberger's commitment to the company's founding philosophy that people are the key to our success," the site goes onto say.
This all seems very "Office Space" to me. This also reminds me of an old maxim: Guns don't kill people, people kill people. Like guns, baskets don't fill themselves. People fill baskets.
Thus, we have human nature in a nutshell. People are always killing, and always filling.